Our three-tiered approach will showcase and promote each celebrity’s private label beverages in a unique way. In Tier 1, we focus on private events, including exclusive parties, shows, and concerts attended by celebrities. Here, we provide the opportunity to sell their products at retail or wholesale, allowing them to receive immediate feedback and endorsements from their peers. Moving on to Tier 2, our team targets well-known chains such as Kroger, Walmart, and Total Wine in the marketplace, making their products accessible to a broader audience. Finally, in Tier 3, our emphasis turns to tourism, particularly partnering with renowned hotel chains like Hyatt and the world’s largest, Marriott, with over 8000 destinations, including cruise ships. We encourage celebrities to start at private events to leverage peer feedback and endorsements, gradually progressing to grocery stores strategically located around their frequented areas, and ultimately reaching Tier 3 for global recognition and accessibility. Our comprehensive approach ensures a logical and successful progression in building their celebrity legacy and creating a lucrative side business in the beverage industry.